In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.
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Best Moments:
(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes
(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn
(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences
(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content
(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion
(05:55) Repurposing Content: Turning long-form content into concise, shareable clips
(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
