The Joe Reis Show Svetlana Tarnagurskaja - Building a Boutique Data Consultancy
Jun 5, 2025
Svetlana Tarnagurskaja, CEO and co-founder of The Dot Collective, shares insights from her entrepreneurial journey in the data consultancy arena. She discusses the unique challenges of competing with large consulting firms while emphasizing the importance of a human-centric company culture. Sveta also explores the balance between motherhood and business, the need for adaptability in a changing job market, and how AI influences career paths. The conversation is both enlightening and relatable, shedding light on the evolving landscape of data and consultancy.
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Early Hiring Success
- Svetlana hired her first employees from people she had worked with before, leveraging existing trust.
- Almost all those early hires remain with the Dot Collective today, highlighting strong loyalty.
Culture Needs Intentional Care
- Company culture forms unintentionally without deliberate effort.
- Scaling rituals requires intentional planning to maintain cohesion and human touch.
Boutiques Deliver Better Value
- Boutique consultancies offer better value by eliminating overhead layers.
- Clients pay directly for expert teams who care deeply about delivering quality work.
