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The Perfect Product Sales Pitch with April Dunford: A Primer for Product People

Nov 29, 2024
April Dunford, a renowned positioning and marketing expert and author of "Sales Pitch" and "Obviously Awesome," shares her tips for crafting effective sales pitches. She emphasizes the importance of storytelling to highlight a product's unique value. April discusses how buyers face overwhelming choices and pressure to decide, using a humorous toilet shopping analogy. She advocates for salespeople to simplify this process by becoming trusted advisors. Listeners gain actionable insights to turn marketing positioning into compelling pitches that resonate with customers.
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