AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
How to Connect the Right People and Profit⏐Holdco Bros Discuss! Ep. #146
Mar 21, 2025
In this discussion, Nik, a co-founder and entrepreneur, joins Chris Koerner to explore innovative business models focusing on connecting buyers and sellers without holding inventory. They dive into the idea of a 'Never Touch Plastic' marketplace for eco-conscious consumers and how to build affiliate sites for plastic-free products. The chat also highlights leveraging USPS for cost-effective marketing and unique opportunities presented by government support, all while aligning creativity with entrepreneurial strategies.
35:05
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Utilizing the United States Postal Service for cost-effective marketing can significantly reduce customer acquisition costs compared to traditional digital advertising methods.
- The innovative concept of a plastic-free sourdough starter appeals to health-conscious consumers, merging popular trends with viral marketing potential.
Deep dives
Government Subsidies and Marketing Potential
The podcast highlights the significant role of the United States Postal Service as a government-subsidized marketing channel, often overlooked in favor of digital advertising. A comparison shows that mailing postcards through USPS is far more cost-effective than using companies like FedEx, with savings potentially reaching over 60 cents per postcard. This cost efficiency opens up opportunities for entrepreneurs to leverage direct mail as a viable marketing strategy, especially given the lower customer acquisition costs associated with it. The discussion emphasizes exploring innovative business ideas that could capitalize on this unique advantage of utilizing postal services.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode