In this discussion, Nik, a co-founder and entrepreneur, joins Chris Koerner to explore innovative business models focusing on connecting buyers and sellers without holding inventory. They dive into the idea of a 'Never Touch Plastic' marketplace for eco-conscious consumers and how to build affiliate sites for plastic-free products. The chat also highlights leveraging USPS for cost-effective marketing and unique opportunities presented by government support, all while aligning creativity with entrepreneurial strategies.
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volunteer_activism ADVICE
Riding the Mega-Trend Wave
Combine two current trends to create a potentially successful business idea.
This increases the likelihood of riding a larger trend wave.
question_answer ANECDOTE
Sourdough and Microplastics
Chris combined the trends of sourdough and microplastics to develop a business idea.
He suggests selling sourdough starter that has never touched plastic, addressing microplastic concerns.
volunteer_activism ADVICE
Never Touch Plastic Marketplace
Create a marketplace like Etsy for products that have never touched plastic.
This expands the "never touched plastic" concept beyond a niche product.
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HoldCo Bros are back! In this episode, Nik and I, Chris, talk about the power of the middleman business model as a great way to start a low-risk business today. We discuss the core idea of connecting buyers and sellers without dealing with inventory or providing services directly. I share the concept of a "Never Touch Plastic" marketplace, similar to Etsy, but focused on environmentally conscious consumers. We also talk about building an affiliate marketing website for plastic-free products. We also discuss how the United States Postal Service represents a government-subsidized marketing method that entrepreneurs can leverage for cost-effective outreach.
00:00 Government Subsidies and Marketing Channels 02:59 Innovative Business Ideas and Trends 05:52 Sourdough Starter and Microplastics 08:48 Leveraging the Postal Service for Business 12:09 Customer Acquisition Cost and Marketing Strategies 15:04 Monetizing Government Distribution Channels 17:58 Driving for Dollars and Real Estate Opportunities 20:51 AI and Survey Data Monetization 24:02 Plasma Transfusion and Health Innovations