In this discussion, Nik, a co-founder and entrepreneur, joins Chris Koerner to explore innovative business models focusing on connecting buyers and sellers without holding inventory. They dive into the idea of a 'Never Touch Plastic' marketplace for eco-conscious consumers and how to build affiliate sites for plastic-free products. The chat also highlights leveraging USPS for cost-effective marketing and unique opportunities presented by government support, all while aligning creativity with entrepreneurial strategies.