Masters of Scale Rapid Response: Aggressive sustainability, w/Lynn Jurich, CEO of Sunrun
Jan 28, 2021
Lynn Jurich, CEO of Sunrun, has led the charge towards aggressive sustainability in residential solar power. She discusses the surge in solar investment under the Biden administration and how her company navigates fierce competition, particularly from Tesla. Jurich reveals her bold move of spending $3 billion to expand during the pandemic and emphasizes the importance of long-term vision. She also touches on unique employee initiatives like the 'Lobatical' program, showcasing the role of corporate culture in driving innovation within the sector.
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Drivers of Change
- Dissatisfaction and vision are key drivers of change.
- COVID increased dissatisfaction, creating opportunities for Sunrun.
Adapting to COVID
- Sunrun adapted to COVID by accelerating digital transformation and acquisitions.
- They used drones, instant permitting, and remote work to increase efficiency.
Vivint Acquisition
- Sunrun acquired Vivint, a competitor, during the pandemic.
- This decision was driven by industry trends, not solely by COVID.