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The Happy Pricing Podcast
"I'm nearly doubling my prices"
Apr 10, 2024
Mark Steadman, a podcast consultant specializing in empowering voices for change, joins the discussion on the strategy behind raising prices. He emphasizes the need to understand the true value you provide to clients, aligning pricing with this perceived value. The conversation dives into the importance of building relationships and accountability in business, as well as the motivations behind starting a podcast. They also explore the delicate balance of editing content to sound natural while enhancing communication skills, setting realistic expectations, and fostering deeper client connections.
41:33
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Quick takeaways
- Understanding and communicating genuine value is essential for justifying price increases and attracting quality clients in podcast consulting.
- Building strong relationships and resetting client expectations are crucial in the podcasting journey, enhancing the overall perceived value of services offered.
Deep dives
The Importance of Pricing Strategy
Proper pricing is essential for signaling the value of services to potential clients and determining the target audience. Mark Steadman discusses his journey of raising his prices nearly double for his podcast consulting services after recognizing that he was previously undervaluing his work. This strategic pricing improvement serves to attract clients who are willing to invest more in quality services, thus promoting a healthier business relationship. By increasing prices, he aims to enhance not only his own business sustainability but also the importance of a value-driven approach in the podcasting industry.
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