Mark Steadman, a podcast consultant specializing in empowering voices for change, joins the discussion on the strategy behind raising prices. He emphasizes the need to understand the true value you provide to clients, aligning pricing with this perceived value. The conversation dives into the importance of building relationships and accountability in business, as well as the motivations behind starting a podcast. They also explore the delicate balance of editing content to sound natural while enhancing communication skills, setting realistic expectations, and fostering deeper client connections.