Perpetual Traffic The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini
7 snips
Aug 30, 2024 
Dr. Robert Cialdini, a renowned author famous for his work on influence and persuasion, shares his insights into the psychology behind why people say "yes." He discusses the seven principles of ethical persuasion, emphasizing the importance of reciprocity, social proof, and authority in marketing. Cialdini highlights how small shifts in language can enhance influence, and he explains the surprising benefits of customer reviews, including negative feedback, on brand credibility. This engaging conversation is packed with actionable strategies for marketers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Power of Chance: A Career Redirection Story
01:39 • 3min
The Art of Persuasion in Marketing
04:42 • 26min
The Power of Reviews in E-Commerce: Positive and Negative Feedback
30:49 • 3min
The Power of Subtle Influence
33:51 • 9min
Reflections on Influence and Audience Engagement
43:17 • 3min