Content Is Profit Referrals & Hidden Revenue Growth Playbook with Michelle Page
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Dec 17, 2024 This week’s guest is Michelle Page, a seasoned business development leader with over two decades of experience in revenue growth and sales strategy. She shares the art of mastering client referrals, stressing their intentional and deserved nature. Michelle emphasizes building strong, meaningful relationships over mere transactions. The importance of understanding client challenges and delivering customized solutions is highlighted. Discover how genuine human connections can rejuvenate sales and navigate common growth barriers for entrepreneurs.
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Earning Referrals
- Focus on building rapport and delivering value to earn referrals.
- Don't expect referrals if you haven't earned them through quality service.
Referral Timing
- Asking for referrals should be an ongoing process, not a one-time event.
- The timing of the "ask" depends on the nature of the product/service.
Human Connection in Sales
- People buy from people, emphasizing the importance of genuine human connection in sales.
- Every sale starts with a relationship, so treat people as individuals and address their needs.