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MarTech Podcast ™ // Marketing + Technology = Business Growth
Defining AI Data Analytics For Marketers
May 1, 2024
Georgios Grigoriadis, CEO of Baresquare, discusses how AI data analytics revolutionizes marketing by providing real-time insights and enhancing customer targeting. The episode explores AI's impact on marketers' roles and strategies, challenges and benefits of AI data interpretation, and the transformative power of AI in decision-making. A teaser for the next episode on AI and data analytics is also provided.
20:50
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Quick takeaways
- AI data analytics in marketing offers deeper insights from limited data, enabling real-time analysis.
- AI tools relieve marketers from mundane tasks, improving decision-making and campaign effectiveness.
Deep dives
AI Data Analytics in Marketing
AI data analytics in marketing elevates traditional data-driven marketing by providing deeper insights on a larger scale. This allows marketers to gain comprehensive insights even from less extensive data sets, enabling a more real-time analysis. With AI, marketing can transcend previous limitations, offering insights across the breadth of marketing analytics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode