
Defining AI Data Analytics For Marketers
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transformative Power of AI Data Analytics for Marketers
The chapter delves into how AI data analytics can revolutionize marketers' practices with higher resolution insights, addressing challenges of incomplete datasets and the need for data integration. It explores the potential of large language models in providing accessible data insights, leading to a paradigm shift in how marketers approach decision-making.
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