Open Residency The Most Valuable Marketing Conversation You’ll Watch in 2025
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Aug 20, 2025 
Oren John, a creative operator and content strategist, combines deep marketing expertise with a knack for compelling content creation. In this lively discussion, he shares frameworks for engaging short-form content and the importance of balancing quality with quantity. Oren explores the dynamics of influencer marketing, revealing innovative strategies to maximize brand engagement. He stresses the need for adaptive content approaches and dives into monetization tactics, all while urging creators to focus on authentic connections over mere view counts.
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Niche Value Scales Better
- Value-driven niche content is less saturated and has high demand from audiences seeking expertise.
- Experts sharing specific, practical knowledge outperform generic entertainment in many verticals.
Time-Block Reference Scrolling
- Block specific weekly time to intentionally scroll and build a reference feed for niches you work in.
- Use separate accounts and time blocks so your recommendations mirror your customer's feed and avoid wasting time.
Keep A Master Reference Database
- Build a master Notion (or equivalent) to catalogue references, campaigns, people and locations for fast briefs.
- Update it weekly and tag entries by use-case so you can execute creative strategy quickly.
