BTS & more: https://openresidency.com/oren-john
For operators, marketers, and creators — this one's for you. Oren John is rare:
He deeply understands both sides of content marketing — the creative and the performance. People with taste and the ability to stay unemotional about metrics are hard to find nowadays.
This convo is all signal, no fluff. We rapid-fire through content frameworks, creative reference systems, platform strategy, TikTok Shop, influencer partnerships, how Oren makes money, and a lot more.
Enjoy the conversation!
Chapters
00:00 Trailer
00:01:18 The Key to Great Content in 2025
00:02:25 Positioning Yourself
00:05:11 Staying Relevant in the Content Game
00:08:59 Idea Systems for Creators
00:14:20 Mastering Short-Form Content
00:19:53 Formats and Topics That Perform
00:19:52 Universal Ads
00:20:57 Oren's Content Strategy
00:26:08 Quality vs. Quantity
00:31:57 Making Great Content on a Budget
00:41:19 Content Myths
00:44:03 YouTube and the Future of Content
00:54:42 Influencer Marketing Masterclass
01:06:30 A $10k Winning Influencer Strategy
01:14:22 How to Craft a Creative Brief
01:23:20 Brand Partnerships
01:27:07 Turning Content into Real Revenue
01:39:27 The Team Behind Oren's Content Machine
01:42:35 Lightning Round
01:49:22 Outro
Guest: Oren John
Instagram: https://www.instagram.com/orenmeetsworld/?hl=en
LinkedIn: https://www.linkedin.com/in/orenj/
Website: https://orenjohn.com/
Get in Touch
Instagram: https://www.instagram.com/openresidency/
LinkedIn: https://www.linkedin.com/in/markmastrandrea/
Website: https://openresidency.com/
Email: info@openresidency.com
Book a call with Mark: https://intro.co/markbrazil
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