2Bobs—with David C. Baker and Blair Enns
Have We Hit Peak Strategy?
Jun 5, 2024
The podcast discusses the trend of service providers trying to raise prices by appearing more 'strategic', losing work to off-shore teams and AI. Topics include the evolution of strategy in creative industries, global workforce shifts, adapting strategies for success in changing markets, and navigating industry disruption and innovation.
24:01
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Quick takeaways
- Many firms are overemphasizing strategy in pricing, leading to losing work to competitors.
- Offshoring and AI are reducing costs in creative industries, emphasizing the importance of competitive labor and strategic adaptation.
Deep dives
Questioning the Value of Strategy in Pricing
The podcast explores the idea of questioning the value of strategy in pricing for creative services. By reflecting on past advice and experiences, the speakers discuss how the focus on strategy may have led to increased prices for basic services like design and development. They highlight the need to reevaluate the importance of strategy and how firms may be overemphasizing it, leading to higher costs for clients.
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