3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Have We Hit Peak Strategy?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Intro

A reflection on the overuse and ambiguity of the term 'strategy' leads to discussions on the importance of firms delivering tangible value rather than just selling strategy. The chapter explores the increasing costs of basic services and the need for experts to articulate frustrations to convey their thoughts effectively.

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