AI Snips
Chapters
Transcript
Episode notes
Reciprocation Principle
- The principle of reciprocation means people feel obligated to return favors.
- Giving a small gift can increase the likelihood of a purchase, as seen in the candy store study.
Pre-Suasion Example
- An online furniture store used images of clouds and coins to prime visitors for comfort or price.
- This pre-suasion technique influenced choices without customers realizing the manipulation.
Focus on Strengths
- When going for a job interview, ask the interviewer why they invited you.
- This focuses them on your strengths and allows you to tailor your responses accordingly.