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The Will Clarke Podcast
James Hype - Hit Records, Dealing With Pressure & Building Audiences
Mar 5, 2024
Exploring James Hype's journey from hit records to building audiences, discussing pressures in the music industry, social media impact, copyright challenges, and strategic decision-making. Touching on building a community, navigating competition, investments, touring challenges, and collaborations with artists like Kim Petrus. Delving into unconventional releases, audience building on YouTube, and the balance required between personal satisfaction and audience expectations in the music industry.
01:11:23
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Quick takeaways
- James Hype emphasizes building a strong community on Discord for audience connection.
- Creating hit records like 'Ferrari' requires balancing touring with studio time and staying authentic.
Deep dives
James Hype's Successful Music Career
James Hype's career journey highlights his versatility as an artist, with early hits like 'More Than Friends' showcasing his collaboration with Eddie Jenkins, and the global success of 'Disconnected' inspired by a personal experience with his fiance. He describes the impact of having the right team and shared insights on collaborations, like his interaction with Diplo for a potential Major Lazer project, demonstrating the evolution of his sound.
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