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The Will Clarke Podcast

Latest episodes

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Feb 18, 2025 • 1h 13min

Rose Ryot - Remembering The Culture & Growing Collectives in 2025

Podcast Overview: In this conversation, Will Clarke and Rose Ryot delve into the evolution of Rose Ryot from the previous project Born Dirty, discussing the challenges faced in the music industry, the pressure of maintaining an artistic identity amidst commercial expectations, and the importance of cultural responsibility in music. They explore the complexities of trust in collaboration, the necessity of releasing music, and the balance between personal and professional life. The dialogue emphasizes the need for artists to stay true to their vision while navigating the commercial landscape of the music industry. In this engaging conversation, Rose Ryot and Will Clarke explore the evolution of music production, the cultural implications of DJing, and the challenges faced in live performances. They discuss the saturation of the music industry, the importance of community and collectives, and the balance between artistic integrity and commercial success. The dialogue reflects on the past and present of music culture, emphasizing the need for genuine connections among artists and the significance of quality in music creation.Who Is Rose Ryot: Introducing "Rose Ryot" –where electronic beats meet a world of diverse musical influences, a sonic journey crafted by French singer-songwriter, composer, and music producer Mika Abadie. Rose Ryot is a burgeoning project that promises to bring depth to the electronic landscape. More than just a project, Rose Ryot is an immersive experience. Whether presented as a semi-live DJ set or a full band performance, the intention is clear –to envelop listeners in a world where warmth, emotion, and depth reign supreme. With Rose Ryot, Mika invites you to embark on a sonic journey that transcends boundaries, leaving an indelible mark on the soul.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Feb 11, 2025 • 54min

Alex Jukes - Content Is Key To Grow Your Artist Career in 2025 : PR Expert Explains

Podcast Overview: In this conversation, Will Clarke interviews Alex Jukes, the director of Jukebox PR, about the evolution of music PR, the importance of engaging content, and the shifting landscape of club and festival culture. They discuss how PR has transitioned from traditional media to digital platforms, the significance of social media in artist promotion, and the current trends in electronic music. Alex shares insights on how artists can effectively create content and the relevance of DJ promo in today's music industry. In this conversation, Will Clarke and Alex Jukes delve into the evolving landscape of music promotion, emphasizing the importance of professional PR services and tailored marketing strategies. They discuss the innovative concept of 'tribes' in music promotion, the significance of community pages, and the role of superfans in an artist's growth. The conversation also touches on the impact of social media, the necessity of creating genuine connections with fans, and the future trends in the music industry, particularly in relation to community engagement and the balance between personal branding and music promotion.Who Is Alex Jukes: PR, Marketing and influencer expert. Director of Jukebox, The Tribes, Jukebox 3.0. Investor in start ups and great ideas.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Feb 4, 2025 • 1h 7min

Sinca - 5 Pillars To Build A Career In Music

Podcast Overview: In this conversation, Will Clarke and Gabriela (Sinca) discuss the evolving landscape of the music industry, particularly in relation to the impact of AI on music creation, the role of artists, and the challenges posed by social media. They explore the uncertainty artists face in the current environment, the importance of authenticity, and the need for artists to adapt to new business models while building a community and emotional connection with their fans. In this engaging conversation, Will Clarke and Gabriela Sinca delve into the evolving landscape of the music industry, emphasizing the importance of fan engagement, the role of luck, and the necessity of building a strong network and brand. They discuss the changing image of DJs, the significance of quality music, and the hard work required to succeed. The conversation also touches on the future of streaming and the need for artists to adapt their business models to thrive in a competitive environment.Who Is Sinca: Hailing from Montréal, Sinca brings a unique blend of her French-Canadian and Peruvian roots into her music, crafting an experience that resonates globally. Establishing herself as a rising star, she made her mark on the international circuit through recognition from influential labels such as Bedrock, Anjunadeep, All Day I Dream, Days Like Nights, and more. With a distinctive style nestled between house, progressive and melodic techno, Sinca's sets create unforgettable moments in diverse settings, in both intimate and expansive spaces. Her musical journey has left an indelible mark on iconic venues and festivals, including Coachella (Do Lab), Brooklyn Mirage, Stereo, Electric Island, Burning Man, Papaya Playa Project, Do Not Sit, Anjunadeep Explorations, and more. Sharing stages with industry titans like John Digweed, Lee Burridge, Sasha, Kölsch, Patrice Baümel, and Eli & Fur, Sinca is solidifying her presence in the global music scene. Selected as one of the top 20 artists to watch in 2024 by Dancing Astronaut, Sinca's journey is a testament to her creativity and musical skill. As she explores new musical territories, keep a keen eye on her, for she is destined to leave a lasting impact.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Jan 28, 2025 • 1h 20min

Jr Sanchez - How Electronic Music Changed

Podcast Overview: In this engaging conversation, Will Clarke and Junior Sanchez explore the evolution of the music industry, the challenges of transitioning from DJing to live performances, and the importance of authenticity in an era dominated by social media. They reflect on their early careers, the significance of building relationships in the industry, and the changing landscape of music marketing. The discussion highlights the struggles and rewards of being a musician today, emphasizing the need for genuine passion and connection with audiences. In this conversation, Will Clarke and Junior Sanchez discuss the evolving landscape of DJing and club culture, reflecting on the challenges of achieving fame in the industry today. They share nostalgic memories of New York's vibrant nightlife in the 90s, highlighting the melting pot of cultures that defined the scene. The discussion also touches on the significant impact of 9/11 on nightlife and how the music industry has changed over the years, particularly in terms of taste and authenticity. In this conversation, Will Clarke and Junior Sanchez delve into the current state of the music industry, discussing the infiltration of weak music, the challenges of expressing honest opinions, and the role of gatekeepers who are disconnected from the culture. They explore the impact of social media on authenticity, the rise of AI in music production, and the future of artists in an evolving landscape. The dialogue reflects a deep passion for music and a commitment to maintaining authenticity amidst changing trends.Who Is Jr Sanchez: Techno/ Hard Techno Dj and producer from Bogotá, Colombia. Co-founder of Doom Bogotá. Host of Doom Selections Podcasts.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Jan 21, 2025 • 1h 3min

Archie Hamilton - Navigating Success In The Music Industry

Podcast Overview: In this engaging conversation, Archie Hamilton and Will Clarke explore the challenges and joys of balancing parenthood with a demanding music career. They discuss the evolution of music production, the impact of success on artistic expression, and the rise of the minimal scene in London. The duo reflects on the transformation of club culture, the importance of evolving musical styles, and the significance of building a unique artistic identity. They also emphasize the value of creating a community through music events, highlighting the collaborative nature of the industry. In this conversation, Will Clarke and Archie Hamilton delve into the intricacies of the music industry, discussing the importance of building connections, effective communication, and navigating crew dynamics. They explore the challenges of event planning and the evolution of party brands, particularly in Ibiza. The duo reflects on the role of figureheads in music brands and the impact of social media on artist careers, emphasizing the need for authenticity and creativity in a rapidly changing landscape. In this conversation, Will Clarke and Archie Hamilton delve into the complexities of the music industry, discussing the challenges artists face in a saturated market, the impact of AI on music creation, and the evolving landscape of music marketing. They explore the significance of social media platforms like TikTok, the future of album releases, and the importance of effective marketing strategies in ensuring an artist's success. The discussion highlights the need for artists to adapt to changing trends while maintaining their unique creative identities.Who Is Archie Hamilton: Archie Hamilton has seen a remarkable rise through the ranks of the house and techno world, becoming one of the most respected artists in the genre. Working across many facets of electronic music, Archie was an early originator of a new European sound, with his unique take on minimal house and techno: his signature sound of rugged basslines and ethereal atmospherics has established itself firmly in the minds of clubbers around the world.
 Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Jan 14, 2025 • 1h

Elohim - Why Consistency Helps My Career & Mental Health

Podcast Overview: In this engaging conversation, Will Clarke and Elohim explore the depths of creativity, mental health, and authenticity in the music industry. They discuss the significance of Elohim's name, the journey of creating music, and the importance of consistency in both life and art. The dialogue delves into the challenges artists face regarding success, relationships, and the impact of their work on mental health. Elohim shares her experiences of navigating the industry, the meaning of her art, and her aspirations for future performances that prioritize authenticity and connection.Who is Elohim: Elohim is a Los Angeles-based singer, songwriter, and producer who crafts hook-savvy, hip-hop influenced electropop. She ermerged in the latter half of the 2010s with a mysterious public image and moody tracks like "Xanax" and "Sleepy Eyes." She made her name with two consecutive self-titled releases, a 2016 EP and a 2018 full-length, as well as collaborations with artists like Skrillex, Quinn XCII, and Whethan. Beginning 2021, Elohim released a series of self-examining EPs called Journey to the Center of Myself, the fourth of which arrived in early 2022. The 2023 Walker & Royce and Glass Petals collaboration, "Stop Time," was followed by more solo work including the 2024 single "Tiny Human."Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Jan 7, 2025 • 1h 2min

Kevin Knapp - How to reinvent yourself as an artist

Podcast Overview: In this engaging conversation, Kevin Knapp shares his journey from living in Berlin to returning to America, discussing the evolution of his music career, the changing landscape of the music market, and the importance of adapting to new sounds. He reflects on his experiences with the Dirtybird family, the challenges of understanding his worth as an artist, and the personal growth he has undergone through sobriety and therapy. Kevin emphasizes the cyclical nature of music and the necessity of reinvention in an artist's career. In this conversation, Will Clarke and Kevin Knapp explore the themes of therapy, self-discovery, and the balance between personal growth and professional aspirations. They discuss the importance of therapy in processing emotions, the journey of finding balance in life, and the purpose behind creating music. Kevin shares insights into his upcoming projects and the creative process, emphasizing the significance of appreciating achievements while striving for more.Who Is Kevin Knapp: There are few DJs who have as much passion and dedication to this industry as Kevin Knapp. He’s a constant pioneer of the sounds crowds yearn for through his own individual production style and his proclivity for vocal contributions. His stand out vocals turned our heads back in 2012 proclaiming “My Beat Will Control You" with Audiojack and his first Hot Creations cut ”The Drums” alongside A&R head Richy Ahmed in 2013 is still owning dance floors to this day. As of recent, his track “Drug Birds” out of Sola was heavily supported by UK mainstays Hannah Wants and Huxley. 2018 was a big year as Kevin’s collab “Your Mind” with Shiba San was released with Repopulate Mars and swept across dancefloors. Kevin has taken every opportunity to continue his craft leading him from San Francisco to the capital of Techno: Berlin. Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Dec 31, 2024 • 1h 11min

Darude - 25 Years Of Sandstorm

Podcast Overview: In this engaging conversation, Will Clarke interviews Ville, known as Darude, exploring his journey from a hobbyist musician to an iconic figure in the electronic dance music scene. They discuss the cultural differences between Finland and America, the evolution of dance music, and the changing landscape of the music industry, including revenue streams and the importance of networking. Ville shares insights on building a sustainable career, the role of record labels, and the significance of ownership and rights in music. In this engaging conversation, Will Clarke and Ville (Darude) discuss the complexities of artist contracts, the creation of iconic tracks like 'Feel the Beat' and 'Sandstorm', and the evolving landscape of remixes and bootlegs in the music industry. Ville reflects on his 25-year career, the impact of his most famous tracks, and the importance of maintaining artistic integrity in a world dominated by social media and fleeting trends. The discussion highlights the challenges and triumphs of being a long-standing artist in the electronic music scene.Who Is Darude: To date, Darude remains one of dance music's most influential stars. At the age of 24 and at the height of the trance boom of the early '00s, Finnish electronic artist Ville Virtanen created the milestone single 'Sandstorm' under his pseudonym Darude. The track became one of the biggest-selling dance singles in electronic dance music history. Withglobal sales of over10 million unitsandmore than 750 million streams, making it one of the most significant trance records ever madeJoin for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Dec 24, 2024 • 54min

MPH - The Truth About Going 'All In' on Your Passion

Podcast Overview: In this engaging conversation, Will Clarke and MPH discuss their experiences in the music industry, particularly focusing on the impact of the COVID-19 lockdown on their careers. They explore the transition from local gigs to international bookings, the cultural differences between UK and US audiences, and the evolution of music genres. MPH shares insights into the creative process behind his recent album and the strategies for engaging audiences with new music. In this engaging conversation, Will Clarke and MPH delve into the intricacies of music production, marketing strategies, and the evolving landscape of the music industry. They discuss the challenges of releasing music in today's fast-paced environment, the importance of quality control, and the role of social media in promoting music. The conversation also touches on personal experiences with imposter syndrome, the balance between touring and personal life, and the intersection of pop and underground music. Throughout, they emphasize the need for artists to adapt to changing trends while maintaining their artistic integrity.Who Is MPH: MPH is a rising star in the new wave of UK Garage. MPH has delivered monumental releases for some of the scene’s most influential imprints while building a robust catalog of independent singles. His versatility is evident, from releases with Night Bass, Spinnin’ Records, DeadBeats, Crucast and many more. It’s hard to find a platform that MPH hasn’t yet encountered. Following his standout performances at major festivals including Glastonbury, Boomtown, Parklife, and more, MPH has successfully completed a US tour, highlighted by a SOLD OUT headline show at Sound Nightclub in Hollywood, Los Angeles. He has also completed two successful headline tours in Australia, with multiple sell-out shows, and a sold-out UK tour. The sky is truly the limit for MPH. With immense support from industry heavyweights such as Skream, Disclosure, Floating Points, Chris Lorenzo, and Chris Lake, there’s a palpable excitement in the scene surrounding MPH. His trajectory points to a future as a leading figure in UK Garage, solidifying his status as the next big superstar in the genre.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.
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Dec 17, 2024 • 1h 7min

John Acquaviva - The Man Behind Beatport, Splice, Traktor & More

Podcast Overview: In this conversation, John and Will discuss the current state of the music industry, reflecting on events like ADE and the impact of COVID-19. They explore the challenges artists face in navigating a rapidly changing landscape, the importance of authenticity, and the evolution of music consumption. John shares insights from his experience with Beatport and emphasizes the need for artists to believe in themselves and their craft. In this conversation, John and Will explore the evolution of the music industry, focusing on the birth of Beatport, the challenges of devaluation in music, and the impact of sampling. John shares his experiences in the techno scene, the importance of originality, and the connections between Toronto and Detroit's music cultures. They discuss the role of technology in music production and the philosophical implications of creativity in a capitalist world.Who Is John Acquaviva: John Acquaviva as a DJ/Producer and Entrepreneur has flourished in the heart of electronic music. His multi talented persona is Superman like; the quintessential businessman by day – running Plus8 Equity Partners and an iconic musician by night. John Acquaviva is a modern-day phenomenon in a lackluster sea of EDM anonymity. The techno icon’s strategic positioning along the electronic music spectrum as an inspired soul, rather than a hit maker, has made for one of the most exciting producers the community has ever experienced.Join for updates: https://laylo.com/willclarke⏲ Follow Will Clarke ⏱https://djwillclarke.com/https://open.spotify.com/artist/1OmOdgwIzub8DYPxQYbbbi?si=hEx8GCJAR3mhhhWd_iSuewhttps://www.instagram.com/djwillclarkehttps://www.facebook.com/willclarkedjhttps://twitter.com/djwillclarkehttps://www.tiktok.com/@djwillclarke Hosted on Acast. See acast.com/privacy for more information.

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