Build with Leila Hormozi Throwback: The Tactical Guide To Building a Great Brand | Ep 309
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Aug 15, 2025 Dive into the tactical principles behind building a strong brand. Learn how associations influence perceptions and why trading short-term gains for long-term brand growth is essential. Discover the power of being polarizing and how repetition can dominate the market. Effective branding doesn't just enhance recognition; it creates a lasting identity that resonates with your audience. Get ready to transform your approach to branding and scale your business!
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Brand Is Associations
- Brand is the association between two or more things and depends on familiar reference points.
- Strong, consistent associations make people transfer perceptions from known things to you.
Gym Launch Grew Without Brand
- Leila describes building Gym Launch without investing in content or brand and still selling it successfully.
- That experience motivated her to prioritize content and branding for future ventures.
Bouquet Metaphor For Brand
- Think of a brand like a bouquet where each association is a flower that influences perception.
- Even a single inconsistent association can change the whole brand meaning.