
Throwback: The Tactical Guide To Building a Great Brand | Ep 309
Build with Leila Hormozi
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The Power of Brand Strength and Recognition
This chapter delves into the essential components of establishing a powerful brand, noting that strength can exist without positive perception. It highlights the value of being polarizing, using brand equity to attract talent, and the role of repetition in brand recognition, supported by examples of effective slogans.
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