Agency Life
The 3 Client Communication Risks (& How to Avoid Them) w/ Susan Fennema
Mar 7, 2024
In this insightful discussion, Susan Fennema, CEO of Beyond the Chaos, shares her expertise in client communication risks. She highlights three primary risks, including the dangers of excessive visibility and communication leaks. Susan provides strategic tips for mitigating these risks while improving team efficiency. She emphasizes the importance of intentional communication, transparency, and maintaining trust in client relationships. With tactical advice and impactful anecdotes, listeners gain valuable insights into navigating the complexities of agency-client dynamics.
38:05
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Inviting clients into the work management system enhances visibility, improving trust and satisfaction but requires careful management of shared information.
- Effective client communication strategies are essential for avoiding perception of chaos and maintaining professionalism in agency-client relationships.
Deep dives
The Benefits of Client Visibility
Inviting clients into the work management system provides significant visibility into project progress and milestones. This transparency allows clients to see what's happening behind the scenes, reducing unnecessary questions and meetings by providing updates directly through the platform. Clients gain peace of mind as they can track work against budgets and deadlines, which fosters a greater understanding of the project timeline. Consequently, this visibility not only improves client trust and satisfaction, but it also enables agencies to manage expectations more effectively.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
