Off The Grid: Leaving Social Media Without Losing All Your Clients 🏷️ How To Do “Just Enough” Marketing — with Amanda Laird
Jan 31, 2024
Amanda Laird, founder of Slow & Steady Studio, shares her refreshing insights on marketing without the stress. She introduces the 'just enough' method, emphasizing less can truly be more in marketing efforts. They discuss how to create delightful client experiences that build loyalty and the importance of nurturing relationships over mindless social media posting. Laird also tackles the privilege associated with leaving social media, highlighting that disengagement can foster creativity and healthier outcomes for professionals.
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Why Marketing Feels So Hard
- Marketing feels hard because it is a complex skill requiring strategy and experience.
- Emotional vulnerability and societal oppressions amplify this difficulty for many entrepreneurs.
Just Enough Marketing Framework
- To do "just enough" marketing, clarify your business foundation and focus on attracting, connecting, and selling appropriately.
- Avoid overdoing connection activities and make sure to actively and clearly sell your offers.
Campaign Sales Revealed
- Amanda ran an ad campaign selling three mentorship spots, but only one client was truly new.
- Strong sales involve nurturing leads over time until they're ready to buy, not just instant conversions.