🏷️ How To Do “Just Enough” Marketing — with Amanda Laird
Jan 31, 2024
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Amanda Laird, founder of Slow & Steady Studio, shares her refreshing insights on marketing without the stress. She introduces the 'just enough' method, emphasizing less can truly be more in marketing efforts. They discuss how to create delightful client experiences that build loyalty and the importance of nurturing relationships over mindless social media posting. Laird also tackles the privilege associated with leaving social media, highlighting that disengagement can foster creativity and healthier outcomes for professionals.
Amanda Laird's 'Just Enough Marketing' framework encourages entrepreneurs to focus on strategic marketing efforts that align with their business goals.
Delighting clients through exceptional service and thoughtful gestures is vital for building loyalty and fostering sustainable business growth.
Deep dives
Decluttering Digital Workspaces
A resource was introduced to help small business owners streamline their digital operations, specifically the Business Big 3 Dashboard by Podge Thomas. This Notion template aims to assist users in managing project workflows, content creation, and sales activities effectively. By using this dashboard, individuals can alleviate feelings of chaos and overwhelm that often accompany disorganized digital environments. The emphasis is placed on fostering a more organized and productive workspace that supports business operations.
Understanding the Challenges of Marketing
Marketing is often perceived as a daunting task, primarily because it requires specific skills. Many entrepreneurs, especially those from creative backgrounds, have not received formal training in marketing, which contributes to the difficulties they face. The podcast highlights the overwhelming amount of information in the current digital landscape, making it hard for individuals to break through the noise and establish their presence. Additionally, the emotional vulnerabilities associated with promoting oneself can hinder effective marketing, particularly for those with marginalized identities.
The Just Enough Marketing Framework
Amanda Laird presents the Just Enough Marketing framework, focusing on performing sufficient marketing activities that align with business goals. This approach advocates for stopping excessive marketing efforts and instead emphasizes foundational business strategies, such as understanding offers and pricing, and how these connect to attracting new audiences. The importance of marketing as part of the sales process is underscored, where simply informing customers of products is not enough; consistent and compelling invitations to purchase are also necessary. This framework encourages reassessing marketing efforts to pinpoint areas where too much or too little is being done.
Delighting Clients for Long-Term Success
The concept of delighting clients is introduced as an essential component of marketing, emphasizing that maintaining customer relationships is often more beneficial than acquiring new ones. This includes exceeding client expectations through exceptional service and thoughtful gestures, such as personalized thank-you notes or appreciation events. By fostering loyalty, businesses can have clients who actively promote their services through word-of-mouth. Delighting clients not only strengthens existing relationships but also contributes to the sustainability and growth of the business.
If you dread marketing your work or wish doing it felt way easier, then today’s episode is for you!
This week on the podcast, I’m joined by Amanda Laird, the founder and principal strategist of Slow & Steady Studio.
Amanda’s one of my favorite people to talk to about marketing, and her “just enough” method has taught me how to do less, sell more, and find delight in my marketing process.
We cover all that in the first half of the episode, and then in the second half we dive into two juicy questions — How do I do “just enough” social media marketing? And is leaving social media a privilege?
Tune in to learn:
Why marketing feels so hard
How to know if you’re doing too much or too little marketing
The four parts of the “just enough” marketing method
✨ Ready to share your work with hundreds of amazing artists and small business owners? Place an ad on Off the Grid this season! Find more info + rates here
🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb— our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.
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