Navigating the Complexities of Creative Marketing

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This chapter addresses the unique challenges faced by individuals launching creative businesses, particularly the perceived difficulties of marketing without formal training. It introduces the 'just enough marketing' framework and emphasizes the emotional vulnerabilities tied to self-promotion and visibility. Through personal experiences and strategic insights, the discussion highlights the importance of building authentic connections and creating delightful customer experiences to foster loyalty and successful sales.

If you dread marketing your work or wish doing it felt way easier, then today’s episode is for you!

This week on the podcast, I’m joined by Amanda Laird, the founder and principal strategist of Slow & Steady Studio.

Amanda’s one of my favorite people to talk to about marketing, and her “just enough” method has taught me how to do less, sell more, and find delight in my marketing process.

We cover all that in the first half of the episode, and then in the second half we dive into two juicy questions — How do I do “just enough” social media marketing? And is leaving social media a privilege?

Tune in to learn:

Why marketing feels so hard
How to know if you’re doing too much or too little marketing
The four parts of the “just enough” marketing method
How to delight your customers & clients

✌️ Get the Leaving Social Media 5-Day Email Challenge! It’s free until January 31st & exclusively available for Interweb members after that.

✨ Ready to share your work with hundreds of amazing artists and small business owners? Place an ad on Off the Grid this season! Find more info + rates here

🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.

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✿ What if you could support your clients without over-extending or burning out? Join Trauma Informed Foundations with Jess Jackson, October 9-30. (sponsored)