The GaryVee Audio Experience Super Bowl LVII Marketing Roundtable Discussion | Hosted by Gary Vaynerchuk and Jim Stengel
Feb 22, 2023
A roundtable of top marketers dives into insights from Super Bowl LVII ads. They discuss the evolving role of celebrity endorsements and the balance between effective branding and excessive spending. The conversation highlights the Kansas City Chiefs’ marketing strategies and the unique impact of high-profile events on consumer engagement. Tubi's innovative ad campaign showcases the use of QR codes and emotional connections. There's also a debate on the halftime show’s cultural impact and emerging trends in advertising related to Web3 technologies.
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Episode notes
Early Morning Interview
- Gary Vaynerchuk was interviewed on Super Bowl Sunday morning.
- He strategically made a poor decision to do a spot on cable TV with low viewership.
Improved Ad Quality
- Jim Stengel felt the Super Bowl LVII ads were better than last year's.
- He noted a decrease in celebrity overuse compared to the previous year.
Creating Memorable Commercials
- Create memorable Super Bowl commercials by interrupting attention and breaking patterns.
- Consider using celebrities strategically for recall, nostalgia, or positive associations.