Super Bowl LVII Marketing Roundtable Discussion | Hosted by Gary Vaynerchuk and Jim Stengel
The GaryVee Audio Experience
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Innovative Marketing at the Super Bowl
This chapter explores Tubi's creative marketing strategies during their Super Bowl campaign, focusing on their bold ad that cleverly hacked the broadcast interface. The discussion highlights the challenges of sustaining marketing success post-event, the significance of open communication in creative teams, and the evolving trends in Super Bowl advertisements, particularly the use of QR codes. Additionally, the chapter offers insights into future advertising strategies, emphasizing emotional connections and the potential of Web3 technologies.
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