Marketecture: Get Smart. Fast. Episode 128: Everything that happened at Cannes with Ari and Eric
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Jun 27, 2025 The discussion dives into the buzz from Cannes 2025, spotlighting AI's transformative role in advertising and the impact of creator and sports partnerships. Insights reveal the shifting dynamics of ad tech and skepticism surrounding AI's capabilities. There's a focus on innovative media tools and the rise of sports sponsorship, alongside the transition from traditional TV to digital platforms. The collaboration between Amazon and Roku reshaping connected TV advertising sparks intrigue, providing a glimpse into the future of the industry.
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Ari's Cannes Root Canal Story
- Ari Paparo shared a personal story about a root canal gone bad during Cannes causing an emergency flight home.
- It highlights unexpected challenges while attending major industry events.
Ad Tech Dominance at Cannes
- The ad tech presence dominates Cannes with most signage and yacht sponsorships.
- Agencies run the awards and tickets, but ad tech companies fund the event and spend heavily.
YouTube and Sports Shine at Cannes
- Google focused more on YouTube rather than Google branded presence at Cannes.
- Spotify and sports partnerships had significant visibility, with many CTV companies represented tactically.