Cannes Insights: Ad Tech and AI Evolution

In this chapter, the speakers share their experiences from the Cannes festival, highlighting the rise of ad tech and the competitive dynamics between agency professionals and tech experts. They discuss the transformative impact of AI on the advertising sector, emphasizing both excitement and skepticism about its potential to redefine creative processes. The conversation also reflects on significant innovations announced at the event, showcasing the evolving relationship between creativity and technology in the industry.