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AdExchanger
Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox
Jul 25, 2023
The podcast discusses the Chrome Privacy Sandbox and the timeline for phasing out third-party cookies. They also explore the impact of generative AI on dynamic creative optimization and the business opportunities that privacy presents for ad tech and publishers. The importance of collaboration in building a private internet is highlighted, as well as the irony of third-party cookies and Chrome's decision to change the names of sandbox APIs.
44:25
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Quick takeaways
- The Chrome Privacy Sandbox APIs are being rolled out and tested, with a steady increase in activity as the deadline for third-party cookie deprecation approaches.
- Publishers have complete control over the APIs they choose to use, giving them the ability to protect data better and have more control over their audiences in the long term.
Deep dives
The Chrome Privacy Sandbox APIs are going through the GA process
The Chrome Privacy Sandbox APIs are starting to become generally available and the GA process is beginning. Despite some skepticism, the APIs are being rolled out, and a steady increase in testing activity is expected as the deadline for third-party cookie deprecation draws closer. Google is confident in the design of the APIs and believes they strike the right balance between utility and privacy. The company is committed to the timeline and believes that moving it again would be unfair to those who are already prepared for the transition.
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Discover
highlights
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