19min chapter

AdExchanger cover image

Life After Third-Party Cookies, With The Director Of Product For Privacy Sandbox

AdExchanger

CHAPTER

Privacy as an Opportunity in Ad Tech

The speaker shares their career journey, highlighting their involvement in privacy and data practices at Meta and their current role at Google leading privacy-focused ad tech. They discuss the transition from third-party cookies, the emergence of walled gardens, and the business opportunity that privacy presents for ad tech and publishers. They also delve into the evolving APIs for the Chrome Privacy Sandbox and address industry concerns and misconceptions.

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