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Mattress Stores Clustered Close
- In Sherrerville, Indiana, five Mattress Firm stores are within a mile of each other.
- Producer Bill Heeley drove between two stores in just 22 seconds to capture this unusual clustering.
Testing Mattresses Thoroughly
- Customers often don't lie down properly to test mattresses; staff encourage trying them fully.
- Hayden Snodgrass preferred firm mattresses due to childhood experiences sleeping on floors at grandma's.
Mattress Stores Have High Profits
- Mattress stores have exceptionally high markups, often 40-100%, unlike most retail with single-digit margins.
- Operating costs are relatively low, making mattress retail profitable and encouraging many stores.