OPERATORS
E054: TikTok and Cool Brands
May 1, 2024
Exploring TikTok's legal challenges, brand innovation, and the impact of government actions on creators. Discussion on government bureaucracy, intellectual property enforcement, and challenges faced by fashion brands. Highlighting unique brands like Malbon Golf and Rude, along with insights on growing a fashion brand amidst market uncertainties.
52:37
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Quick takeaways
- Innovation and collaboration drive success in blending golf and streetwear, as seen in Malbon Golf's strategy.
- Teenage Engineering stands out with quirky tech designs appealing to those seeking unique gadgets.
Deep dives
Malbond - Revolutionizing Golf into Streetwear
Malbond, a streetwear brand that transformed golf apparel into trendy streetwear, has gained massive success, particularly in Asia. Known for limited drops and collaborations, its unique approach blends golf with urban fashion seamlessly. The brand's strategy involves limited drops, collaboration, and creating high demand amongst customers.
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