E054: TikTok and Cool Brands
OPERATORS
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Navigating TikTok's Uncertain Future and Comparison with Facebook Shops
This chapter delves into the potential impact of TikTok's future uncertainty on creators and users, emphasizing the need to wait for concrete changes before worrying. It also compares TikTok Shops with Facebook Shops in terms of success, sustainability, organic reach, monetization levels, and platform scalability. The speakers reflect on their podcast journey over the past year, expressing gratitude for audience support and excitement for future episodes and improvements.
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