Anne-Laure Le Cunff, a neuroscientist and author, shares her insights on setting goals and navigating uncertainty with her approach of 'tiny experiments.' She explains how to balance structured goals with flexibility in personal growth, emphasizing the importance of self-talk in shaping our perceptions. Anne-Laure encourages embracing uncertainty as a tool for opportunity, while highlighting the power of small, accountable experiments to foster positive habits and community support.
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insights INSIGHT
Exploration and Novelty
Humans are hardwired for exploration and novelty.
Inject playfulness and experimentation to avoid boredom and sustain long-term effort.
volunteer_activism ADVICE
Adaptable Planning
Avoid excessively long-term plans with the illusion of certainty.
Embrace change by setting shorter-term goals and regularly evaluating progress.
insights INSIGHT
Directional Goals
Traditional goal-setting, focusing on specific destinations, often leads to disappointment.
Adopt a vector-like approach, focusing on a direction that feels right and allows for unexpected discoveries.
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In this book, neuroscientist and entrepreneur Anne-Laure Le Cunff argues that life should be approached as a playground for experimentation rather than being molded around linear goals. She provides a science-backed toolkit to help readers break free from limiting beliefs, harness the power of imperfection, and make smarter decisions in uncertain times. The book guides readers in discovering their true ambitions through tiny personal experiments, dismantling harmful beliefs about success, and making decisions true to their own aspirations. It emphasizes the importance of embracing uncertainty as a catalyst for growth and self-discovery.
Zero to Sold
Arvid Kahl
Zero to Sold is an actionable guide that takes readers through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. The book recounts the story of FeedbackPanda, a bootstrapped SaaS business that grew to thousands of customers before being sold. It provides practical advice on validating ideas, building products, and growing businesses sustainably, with a focus on mental health and real-world experiences.
The Embedded Entrepreneur
How to Build an Audience-Driven Business
Arvid Kahl
In 'The Embedded Entrepreneur', Arvid Kahl provides a comprehensive guide on how to build a business by first identifying and engaging with the target audience. Instead of developing solutions in search of customers, embedded entrepreneurs join communities, observe, participate, and transform their learnings into products that meet the needs of their audience. The book covers key aspects such as audience discovery, exploration, problem identification, and leveraging social media to build and monetize an audience. Kahl shares his own experiences and practical advice, making the book a valuable resource for entrepreneurs and community builders.
Anne-Laure Le Cunff (@neuranne) is a neuroscientist and author of the book Tiny Experiments, where she shines a scientific light on how we set goals, what experiments we should think about, and how we can deal with uncertainty in a high-stress world.
We chat about goals, reprogramming your own subconscious, and how learning in public can benefit anyone on any journey.
The Bootstrapped Founder 
