Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Hala Taha: How to Start, Grow, and Monetize a Podcast | Social Proof

Feb 2, 2024

Hala Taha, a top Apple podcast host, talks to David Shands about starting, growing, and monetizing a podcast. Topics covered include ranking on Apple, DM strategy, podcast sponsorships, effective marketing, starting a career in entertainment, and the YAP Media Network's business model.

01:10:31

Episode guests

Hala Taha

David Shands

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Interviewing guests who align with your target audience can make valuable connections and potential clients.

Ranking high on Apple Podcast charts attracts potential listeners and catches the attention of high-profile guests.

Marketing efforts, collaborations with other podcasts, and advertising within podcast platforms are crucial for growing your podcast and reaching a wider audience.

Deep dives

Importance of Growing Your Podcast Audience

Growing your podcast audience is crucial for networking and potential monetization. By interviewing guests who align with your target audience, you can make valuable connections and potentially turn them into clients. Additionally, having a larger audience opens up opportunities for sponsorships and advertising revenue.

Introduction

4min

Strategies for Ranking at the Top of Apple Podcast Charts

13min

Monetizing a Podcast with Sponsorships

6min

Monetizing Influencers and Creative Sponsorships

7min

From Radio to Blogging: The Journey Begins

11min

The Importance of Podcasting for Entrepreneurs and Monetization Strategies

2min

Selling Out Podcast Episodes

8min

Growing a Podcast and Closing the Loop

4min

Choosing a Keyword-Rich Podcast Name and Setting Guest Standards

8min

10.

Dividing Revenue from Podcast Interviews and LinkedIn Masterclass

2min

11.

Analyzing LinkedIn Presence and Strategies for Engagement

3min

12.

The Power of YouTube Presence and Building a Podcast Empire

4min

Even in her lower-performing months, Hala Taha consistently ranks as a top Apple podcast. How does she do it? In this episode of the Social Proof podcast, Hala talks to David Shands about her top tips for starting, growing, and monetizing a podcast. She also explains the marketing strategy that helped her grow Young and Profiting into the massively successful podcast it is today.

David Shands is an author, entrepreneur, motivational speaker, and business coach. In a few short years, his “Sleep is 4 Suckers” concept has evolved from selling t-shirts out of the back seat of his car to selling his message on apparel across the globe. He is now the host of the successful entrepreneurial podcast, The Social Proof Podcast. He is especially focused on helping entrepreneurs launch their own podcasts.

In this episode, Hala and David will discuss:

- How Hala consistently ranks as a top podcast

- Hala's game-changing DM strategy

- Where should you advertise your podcast?

- How to approach potential podcast sponsors

- The most effective podcast marketing strategy

- How Hala started her career in the entertainment industry

- Should you start a podcast?

- YAP Media Network’s scrappy business model

- What it takes to be a top podcaster

- And other topics…

David Shands is an author, entrepreneur, motivational speaker, and business coach. David worked in various customer-oriented industries by day while building his own apparel business by night. In a few short years, his “Sleep is 4 Suckers” concept has evolved from selling t-shirts out of the back seat of his car to selling his message on apparel across the globe. He is now the host of the successful entrepreneurial podcast, The Social Proof Podcast. He is especially focused on helping entrepreneurs launch their own podcasts.

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Use code ‘podcast’ for 30% off at yapmedia.io/course.

Resources Mentioned:

David’s LinkedIn: https://www.linkedin.com/in/davidshands/

David’s Twitter: https://twitter.com/sleepis4suckers

David’s Instagram: https://www.instagram.com/sleepis4suckers/

David’s Facebook: https://www.facebook.com/dreamsarebuiltovernight/

David’s Podcast (The Social Proof Podcast): https://podcasts.apple.com/us/podcast/social-proof-podcast/id1374373035

David’s YouTube: https://www.youtube.com/c/DavidNeverSleeps

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