Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Hala Taha: How to Start, Grow, and Monetize a Podcast | Social Proof

Feb 2, 2024
Hala Taha, a top Apple podcast host, talks to David Shands about starting, growing, and monetizing a podcast. Topics covered include ranking on Apple, DM strategy, podcast sponsorships, effective marketing, starting a career in entertainment, and the YAP Media Network's business model.
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ADVICE

Ranking on Apple Podcasts

  • Understand Apple Podcast's algorithm, which prioritizes daily subscribers over total downloads.
  • Focus on gaining new subscribers daily to rank higher.
ADVICE

DM Strategy for Subscribers

  • Employ a team of virtual assistants (VAs) to directly message (DM) potential listeners and encourage subscriptions.
  • Target specific demographics based on guest expertise to avoid being perceived as spam.
ANECDOTE

Scale of DM Outreach

  • Hala Taha's team DMs at least 2,000 people daily, supplementing broader marketing efforts like podcast media buys.
  • This proactive outreach and daily subscriber growth are key to her podcast's success.
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