Choosing a Keyword-Rich Podcast Name and Setting Guest Standards

This chapter discusses the significance of selecting a podcast name that contains keywords for discoverability, examples of successful podcasts with keyword-rich names, and the possibility of rebranding. It also emphasizes the importance of setting high standards for guests to attract a larger audience.

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Even in her lower-performing months, Hala Taha consistently ranks as a top Apple podcast. How does she do it? In this episode of the Social Proof podcast, Hala talks to David Shands about her top tips for starting, growing, and monetizing a podcast. She also explains the marketing strategy that helped her grow Young and Profiting into the massively successful podcast it is today.

David Shands is an author, entrepreneur, motivational speaker, and business coach. In a few short years, his “Sleep is 4 Suckers” concept has evolved from selling t-shirts out of the back seat of his car to selling his message on apparel across the globe. He is now the host of the successful entrepreneurial podcast, The Social Proof Podcast. He is especially focused on helping entrepreneurs launch their own podcasts.

In this episode, Hala and David will discuss:

- How Hala consistently ranks as a top podcast

- Hala's game-changing DM strategy

- Where should you advertise your podcast?

- How to approach potential podcast sponsors

- The most effective podcast marketing strategy

- How Hala started her career in the entertainment industry

- Should you start a podcast?

- YAP Media Network’s scrappy business model

- What it takes to be a top podcaster

- And other topics…

David Shands is an author, entrepreneur, motivational speaker, and business coach. David worked in various customer-oriented industries by day while building his own apparel business by night. In a few short years, his “Sleep is 4 Suckers” concept has evolved from selling t-shirts out of the back seat of his car to selling his message on apparel across the globe. He is now the host of the successful entrepreneurial podcast, The Social Proof Podcast. He is especially focused on helping entrepreneurs launch their own podcasts.

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Resources Mentioned:

David’s LinkedIn: https://www.linkedin.com/in/davidshands/

David’s Twitter: https://twitter.com/sleepis4suckers

David’s Instagram: https://www.instagram.com/sleepis4suckers/

David’s Facebook: https://www.facebook.com/dreamsarebuiltovernight/

David’s Podcast (The Social Proof Podcast): https://podcasts.apple.com/us/podcast/social-proof-podcast/id1374373035

David’s YouTube: https://www.youtube.com/c/DavidNeverSleeps

Sponsored By:

Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify

HelloFresh - Go to HelloFresh.com/profitingfree and use code profitingfree for FREE breakfast for life