

The Athletic's Craig Custance: How to build winning teams, key traits of great leaders and future NHL GMs
Dec 12, 2024
Craig Custance, Head of Creative Development at The Athletic and author of "The Franchise: The Business of Building Winning Teams," shares insights from leading figures in hockey. He delves into essential leadership traits and the significance of team culture. Custance discusses the evolving nature of management in the NHL, emphasizing inclusivity and effective communication. He also highlights emerging leaders like Megan Duggan and reflects on the importance of storytelling in sports leadership, offering inspirational insights for aspiring GMs.
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Diverse Paths, Shared Drive
- There are many paths to success, as personalities and management styles vary among leaders like Lou Lamoriello and Megan Duggan.
- However, a common trait is the constant pursuit of improvement, both personally and within their teams.
Detroit Lions' Turnaround
- Craig Custance and Aaron Wilber discuss the Detroit Lions' turnaround, drawing parallels to franchise building in the NHL.
- They highlight ownership change and leadership as key factors in the cultural shift and subsequent success.
Book Selection and Capitals' Journey
- Craig Custance explains his selection process for the book, prioritizing key figures like Julien BriseBois and Lou Lamoriello.
- He shares an anecdote about Kyle Dubas consulting Brian MacLellan after a Maple Leafs playoff exit, which prompted further exploration of the Capitals' journey.