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Craig Custance
Head of Creative Development at The Athletic, author of "The Franchise: The Business of Building Winning Teams" and "Behind the Bench."
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Dec 12, 2024
• 1h 2min
The Athletic's Craig Custance: How to build winning teams, key traits of great leaders and future NHL GMs
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Craig Custance, Head of Creative Development at The Athletic and author of "The Franchise: The Business of Building Winning Teams," shares insights from leading figures in hockey. He delves into essential leadership traits and the significance of team culture. Custance discusses the evolving nature of management in the NHL, emphasizing inclusivity and effective communication. He also highlights emerging leaders like Megan Duggan and reflects on the importance of storytelling in sports leadership, offering inspirational insights for aspiring GMs.
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