Mixed Signals from Semafor Media Justin Smith and Ben Smith on Semafor's next chapter
31 snips
Jan 15, 2026 
Justin Smith, CEO of Semafor, shares insights on the company’s impressive $30 million raise and its journey to profitability in just three years. He discusses future expansions in regions like the Gulf and East Asia, emphasizing a balance between quality journalism and sustainable growth. Ben Smith, editor-in-chief, dives into the importance of newsletters and editorial strategy, while reflecting on lessons learned from earlier digital media ventures. Together, they navigate the complexities of building a modern media company and the significance of events in enhancing brand relationships.
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Stuck In The Elevator At Launch
- Max recalled getting stuck in an elevator at the old office above Umberto's Clam House.
- The team responded in Slack while someone went down to open the door.
Use Funding To Scale Profitable Models
- Raise capital to scale proven, profitable models rather than to chase growth without economics.
- Use funding as "gunpowder" to accelerate repeatable projects and geographic expansion.
Hire Slow, Hire Impactful Journalists
- Hire slowly and selectively, prioritizing journalists who can break news and explain its importance.
- Avoid hiring en masse; prioritize hires that move core beats like global business and the Gulf.