Justin Smith

Justin Smith, Co-founder and CEO of Semafor, discusses how the news startup achieved profitability in just three years. He reveals how focusing on high-value events in Washington, D.C. has been pivotal. Smith explains the synergy between journalism and premium advertising, highlighting how they attract a C-suite audience. He also shares insights on the challenges of video content and why Semafor prioritized building direct audience relationships. Additionally, he argues that professionals increasingly seek trusted insights over social media.

Justin Smith, CEO and co-founder of Semafor, shares insights on their innovative events-first media model that propelled the company to $40 million in revenue in just 3.5 years. He explains how integrating events with journalism has made Semafor's approach uniquely profitable in a challenging media landscape. The conversation highlights the growing importance of corporate affairs budgets, global expansion strategies, and the deliberate choice to launch in less competitive markets like Africa and the Gulf.

Justin Smith, CEO of Semafor, shares insights on the company’s impressive $30 million raise and its journey to profitability in just three years. He discusses future expansions in regions like the Gulf and East Asia, emphasizing a balance between quality journalism and sustainable growth. Ben Smith, editor-in-chief, dives into the importance of newsletters and editorial strategy, while reflecting on lessons learned from earlier digital media ventures. Together, they navigate the complexities of building a modern media company and the significance of events in enhancing brand relationships.