We're Gonna Make It
Make $3,000,000 With A Business Anyone Can Duplicate | Matt Shields - SMMA
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Having expertise in the industry you are serving builds trust with clients.
- Teaching clients how to effectively convert leads is more valuable than simply providing leads.
- Creating tangible goals and managing client expectations during onboarding is crucial.
- Building a community around your agency or service fosters a sense of belonging and support.
- Incentivizing referrals from clients through recurring revenue encourages client advocacy.
Deep dives
The Importance of Having Expertise in the Industry
To stand out in the industry, it is crucial to have a level of expertise in the field you are serving. This builds trust with clients, as they see that you understand their specific challenges and needs. By knowing the ins and outs of the industry, you can effectively communicate with clients and provide valuable solutions.
The Hybrid Model: Going Beyond Lead Generation
Unlike traditional agencies, this podcast episode highlights the importance of going beyond simply providing leads. The speaker emphasizes the value of teaching clients how to convert these leads effectively. By adding a consulting and community component to the agency, they focus on training clients in areas like sales, follow-up processes, and maximizing their business potential.
Creating a Tangible Goal and Expectation Setting
One key aspect of client onboarding is creating a tangible goal for them to strive towards. By setting clear expectations and outlining what they can expect from the program, it helps manage their expectations and prevent disappointment. The episode emphasizes the importance of spending adequate time during onboarding to thoroughly address these aspects, including testimonials and case studies for additional social proof.
The Power of Building a Community
The episode underscores the value of building a community around your agency or service. Beyond providing great results, fostering a sense of belonging and support through a community attracts and retains clients. This community creates an environment where clients can connect, share experiences, and help each other succeed. Being part of a community instills a sense of safety and drives engagement and loyalty.
The Power of Referrals and Incentives
The podcast discusses the importance of incentivizing referrals from clients. By offering a percentage of recurring revenue for life to clients who refer new business, the agency creates a win-win situation and encourages client advocacy.
Overcoming Fears and Taking Action
The speaker shares personal experiences of battling anxiety and depression, which led to a lack of self-confidence. Starting an entrepreneurship journey provided hope and a newfound sense of purpose, pushing the individual to face fears such as cold calling and challenging limiting beliefs.
Finding Personal Motivation and Unbalancing Forces
The individual's pursuit of entrepreneurship was driven by an overwhelming desire for survival and the need to prove doubters wrong. This unbalancing force acted as a powerful motivator, pushing the individual to take action and strive for success.
Transitioning from Inertia to Momentum
By identifying the unbalancing force and tapping into motivation, the individual transitioned from a state of inertia to building momentum. The initial step of taking action, such as making cold calls and facing fears, propelled the individual into a cycle of continued action and progress.
Importance of Surrounding Yourself with the Right People
Surrounding yourself with successful and motivated individuals can significantly impact your own success. The speaker shares their experience of attending a networking event and meeting entrepreneurs who were earning large amounts of money. The realization that these individuals were not necessarily smarter but were achieving high levels of success inspired the speaker to believe in their own potential. By throwing their metaphorical hat over the wall, the speaker made a conscious decision to elevate their circle, which forced personal growth and propelled them towards success.
Challenging the Traditional Education System
The podcast highlights the flaws of the traditional education system and encourages individuals to seek alternative paths to success. The speaker discusses the limitations of conforming to societal norms and entering college without a clear purpose. They argue that online education and mentorship can provide valuable skills and knowledge without the burden of excessive student loans. The speaker emphasizes the importance of being self-motivated to learn and taking intentional actions towards personal and financial freedom in alignment with individual goals.
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We're Gonna Make It Podcast Links:
Spotify: https://open.spotify.com/show/0R8fi1U6go5WXA9EAYe7bF
Apple Podcast: https://podcasts.apple.com/us/podcast/were-gonna-make-it
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