The Importance of Anti-Buyers and Morse Calls

The onboarding process is where most agencies lose their customers. So what we do is as soon as somebody pays us money, we call them immediately. We have our head coach, Jake, who's also a real estate agent. He speaks the language of selling a service. That has done the most for our retention out of anything probably. It's common having that first, what we call an ABR which is just anti-buyers and morse.