Transfer Ownership of the Outcome

You really have to transfer ownership of the outcome to them. If a client doesn't win, they're like, yeah, but I saw Sarah Lou winning. That is such a paradigm shift of that industry. They don't come to us like the typical agency and say, your lead suck. So if you can,. if you can properly transfer ownership ofThe outcome to them and you actually give them the trainingthey need to be able to succeed. You really, you know, build the hybrid model, then your product even if they don't succeed.