EP 458: Building a better pitch deck that gets you hired with Tom Martin

When you’re stacked against other agencies with the same awards, credentials, and impressive case studies as you, it’s tough to stand out above the rest. But with the right pitch deck, you’re sure to catch the attention of your ideal clients.

This week, Tom Martin is teaching us a few things about crafting the perfect pitch deck that moves beyond just impressing clients, but making them remember you over the rest. You already have their attention just by getting the meeting, but your pitch deck is what will ultimately make you the undeniable choice in the end.

Tom shares his thoughts on strategic repetition, the science behind the pitch deck, and what agencies most often get wrong when building their decks. This episode is packed with tons of golden nuggets and actionable insights about what will make you the most memorable agency in the room.

Stop making easily fixable mistakes that could cost you right-fit clients, and join us to learn everything Tom can teach us about building a better pitch deck.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• The purpose of a pitch deck
• The science behind an effective pitch deck
• What makes us lose our audience while we are presenting
• Agencies have earned the right to be in the room and should act like it
• Taking your client on a journey with you during the pitch
• Why you might want an appendix in your pitch deck
• How to design slides for memorability and information flow
• Getting scientific about strategic repetition
• The most critical part of the pitch deck
• Don’t just show up and throw up