EP 458: Building a better pitch deck that gets you hired with Tom Martin
Jul 15, 2024
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Expert Tom Martin shares insights on crafting the perfect pitch deck for agencies to stand out and impress ideal clients. Topics include strategic repetition, the science behind pitch decks, common agency mistakes, and making a lasting impression. Learn how to avoid easily fixable mistakes and become the most memorable agency in the room.
Strategic repetition of key themes enhances clarity and memorability in pitch decks.
Leading clients through a structured journey aids in reinforcing key messages effectively.
Avoid overwhelming the audience by delivering a well-structured and compelling presentation.
Deep dives
The importance of strategic repetition in presentations
Strategic repetition of key points in a presentation is crucial to help the audience retain the core messages. Repeating key themes about what you're offering strategically throughout the pitch, approximately 30% of the time, aids in enhancing clarity and memorability for the audience. By structuring the presentation to reinforce these key points, making them easy to understand and memorable, you increase the likelihood of leaving a lasting impression on your audience.
The significance of guiding the client journey in a pitch
In a presentation, it is essential to guide your audience through a journey rather than bombard them with information. Leading the client strategically through your pitch by structuring the content using storytelling and repetition helps in reinforcing key messages. By directing the audience through a deliberate journey, you create a memorable and engaging experience that increases the chances of success in winning pitches.
Avoiding the 'show up and throw up' approach in presentations
A common mistake in presentations is failing to guide the audience systematically and instead overwhelming them with information. It is crucial to avoid simply 'showing up and throwing up' content. By understanding the journey you need to lead your prospective client through, you can deliver a structured and compelling presentation that ensures clarity and memorability of key points.
Importance of practicing and focusing on the core outcome promise
Practicing your presentation skills is essential to deliver a successful pitch. Focusing on selling the promise of a future outcome rather than just products or services can influence the client's decision-making process. By demonstrating your value in helping clients achieve their desired outcomes and portraying credibility throughout the presentation, you increase your chances of winning client trust and securing new business.
Utilizing a deliberate and impactful opening and close in presentations
While the opening and closing of a presentation are important, the impactful repetition of key messages throughout the pitch holds more significance. Structuring the content strategically, focusing on memorable storytelling, and reinforcing key points help in leaving a lasting impression on the audience. By approaching presentations with a deliberate repetition strategy, you can maximize memorability and engagement, ultimately increasing your success rate in winning pitches.
When you’re stacked against other agencies with the same awards, credentials, and impressive case studies as you, it’s tough to stand out above the rest. But with the right pitch deck, you’re sure to catch the attention of your ideal clients.
This week, Tom Martin is teaching us a few things about crafting the perfect pitch deck that moves beyond just impressing clients, but making them remember you over the rest. You already have their attention just by getting the meeting, but your pitch deck is what will ultimately make you the undeniable choice in the end.
Tom shares his thoughts on strategic repetition, the science behind the pitch deck, and what agencies most often get wrong when building their decks. This episode is packed with tons of golden nuggets and actionable insights about what will make you the most memorable agency in the room.
Stop making easily fixable mistakes that could cost you right-fit clients, and join us to learn everything Tom can teach us about building a better pitch deck.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
The purpose of a pitch deck
The science behind an effective pitch deck
What makes us lose our audience while we are presenting
Agencies have earned the right to be in the room and should act like it
Taking your client on a journey with you during the pitch
Why you might want an appendix in your pitch deck
How to design slides for memorability and information flow
Getting scientific about strategic repetition
The most critical part of the pitch deck
Don’t just show up and throw up
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