The Community Exchange Podcast by OpenWeb Human Content in an AI World with People Inc's Lindsay Van Kirk
10 snips
Aug 5, 2025 
Lindsay Van Kirk, SVP and General Manager of Decipher at People Inc., shares her journey from AppNexus to innovating in ad tech. She discusses the importance of mentorship and personal growth in her career. The conversation dives into Decipher's cookieless targeting strategies and the critical role of AI in content creation. Lindsay emphasizes the irreplaceable value of human-generated content in a tech-driven landscape and advocates for a future where publishers thrive on first-party data, balancing technology with human creativity.
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Built Sales Ops Infrastructure To Scale
- Lindsay built robust Salesforce and deal-desk infrastructure to manage exploding deal volume.
- The systems clarified pipeline status and prevented back-office collapse as sales scaled.
Tough Feedback Fueled Early Growth
- Lindsay received blunt feedback early as a manager and used it to grow quickly.
- Her team telling her she was failing became a pivotal career lesson.
Use Three Questions To Set Strategy
- Define strategy by answering three questions: destination, path, and advantage.
- Use these answers to set clear goals and align product and planning.