Deciphering Marketing Analytics Without Cookies

On this episode of The Community Exchange Podcast, we welcome Lindsay Van Kirk, SVP and General Manager of Decipher at People Inc., to discuss:

• Her early days at AppNexus, scaling sales operations and learning from tough feedback
• Transitioning across ops, strategy, and product roles to drive publisher-side innovation
• The strategic foundation behind Decipher: intent-based data, cookieless targeting, and scalable ad solutions
• The unique partnership between People Inc. and OpenAI
• What “Google Zero” means for publishers and the push for diversified traffic and monetization
• The evolving role of AI in content creation, attribution, and marketplace equity
• Why original human-created content is still irreplaceable in an AI-driven world
• A positive outlook for the open internet built around first-party data and publisher empowerment

And more.

New episodes of The Community Exchange Podcast are released each week.

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