Lindsay Van Kirk
SVP and GM of Decipher at Dotdash Meredith, leading the company’s contextual targeting solution. Previously held roles at AppNexus and Xander, focusing on ad tech products.
Best podcasts with Lindsay Van Kirk
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Aug 5, 2025 • 44min
Human Content in an AI World with People Inc's Lindsay Van Kirk
Lindsay Van Kirk, SVP and General Manager of Decipher at People Inc., shares her journey from AppNexus to innovating in ad tech. She discusses the importance of mentorship and personal growth in her career. The conversation dives into Decipher's cookieless targeting strategies and the critical role of AI in content creation. Lindsay emphasizes the irreplaceable value of human-generated content in a tech-driven landscape and advocates for a future where publishers thrive on first-party data, balancing technology with human creativity.
Oct 8, 2024 • 45min
Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
In this engaging conversation, Lindsay Van Kirk, SVP and GM of Decipher at Dotdash Meredith, shares her journey from ad tech roles at AppNexus to leading contextual targeting solutions. She critiques the cookie-based systems she once supported, advocating for more reliable contextual tools. As she discusses the impact of Google's cookie policy changes, Lindsay emphasizes the success of Decipher in optimizing advertising strategies and enhancing collaboration between buyers and publishers, creating a thriving ad ecosystem.
