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Lindsay Van Kirk

SVP and GM of Decipher at Dotdash Meredith, leading the company’s contextual targeting solution. Previously held roles at AppNexus and Xander, focusing on ad tech products.

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Oct 8, 2024 • 45min

Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead

In this engaging conversation, Lindsay Van Kirk, SVP and GM of Decipher at Dotdash Meredith, shares her journey from ad tech roles at AppNexus to leading contextual targeting solutions. She critiques the cookie-based systems she once supported, advocating for more reliable contextual tools. As she discusses the impact of Google's cookie policy changes, Lindsay emphasizes the success of Decipher in optimizing advertising strategies and enhancing collaboration between buyers and publishers, creating a thriving ad ecosystem.