The Russell Brunson Show The Overlooked “Old Way” to Sell That OfferLab Brings Back! | #Sales - Ep. 70
Sep 15, 2025
Discover the forgotten sales strategies that thrived before social media took over! Explore how partnerships and collaborations can drive success in today's unpredictable market. Uncover the risks of relying on a single advertising platform while learning about the benefits of co-branded products. Delve into the power of building relationships to foster business growth. This engaging discussion reveals a simpler and more enjoyable path to success without the stress of costly ads.
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Past Strategies Predict Future Success
- Traffic is changing and getting harder, so past methods matter for future success.
- Understanding pre-ad traffic strategies protects you when platforms shift or penalize you.
Ad Reliance Created Fragile Businesses
- The last decade made entrepreneurs reliant on single ad platforms like Facebook, creating fragility.
- Funnels and upsells arose to stretch acquisition dollars as ad costs rose and platforms tightened control.
Zip Brander And Early JV Wins
- Russell recounts launching his first product Zip Brander and swapping promotions with peers to grow revenue and lists.
- He split sales 50/50 with partners and both audiences expanded, proving collaboration worked early on.
