In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles helped ClickFunnels scale to $10 million before we ever ran a single paid ad.
This is the foundation behind Offer Lab. It’s about partnerships, collaborations, and creating results together instead of relying on expensive, unpredictable traffic platforms. I’ll show you why this shift is the future, and how remembering what worked in the past can unlock everything you’re building today.
Key Highlights:
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Why relying on one ad platform is the biggest risk
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The pre-Facebook strategies that still work today
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How partnerships and co-branded products drive lasting growth
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Why Offer Lab was built to make collaboration simple
The truth is, traffic costs are only going up. But collaboration will always win. If you’ve been frustrated with ads, algorithms, or trying to do business alone, this episode will reframe what’s possible and show you a path forward that’s simpler, faster, and way more fun!!
Check out offerlablaunch.com/go
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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