The Art of Real Estate Gifting for Referrals | Tom Ferry Podcast Experience
Jan 18, 2024
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Learn about the art of real estate gifting that can transform your business, generate referrals, and stand out from the competition. Discover the success story of Client Giant, the No. 1 name in real estate gifting. Gain insights into creating unique customer experiences, the power of referrals and building real relationships, launching real estate technology products, generating referrals through non-branded gifts, treating real estate as a business, and achieving mastery and growth in business.
Personalized gifts and experiences can help build strong client relationships and generate referrals.
Agents should shift their mindset from transactions to relationship-building by treating each client as ongoing and showing care.
Avoid common gifting mistakes like branded gifts and predictable holiday gifting, and instead focus on unique, personalized gestures that make clients feel valued.
Deep dives
Building client relationships through personalized gifts and experiences
The podcast episode discusses the importance of building strong client relationships through personalized gifts and experiences. The hosts emphasize the power of going beyond traditional gifts and finding ways to make clients feel valued and appreciated. They share examples like sending moving boxes during a real estate transaction, organizing a golf cart parade in the community, and even orchestrating surprise dinners for clients. The hosts also highlight the significance of timing and thoughtful messaging in gift-giving. Overall, the episode underscores the impact of personalization and going the extra mile to foster long-lasting client connections.
The mindset shift from viewing clients as 'past clients'
The podcast delves into the importance of changing the mindset from regarding clients as 'past clients' to continually nurturing those relationships. The hosts stress the value of treating each client as ongoing, showing care, and providing meaningful experiences. They encourage agents to shift their focus from transactional thinking to relationship-building, emphasizing the power of personalization and thoughtfulness.
Mistakes to avoid in gifting strategies
The podcast explores common mistakes agents make in their gifting strategies. The hosts emphasize the importance of avoiding branded gifts and instead focusing on thoughtful gestures that resonate with clients. They discuss the significance of timing, encouraging agents to be creative and avoid predictable holiday gifting. The hosts also highlight the value of uniqueness, personalization, and avoiding self-promotion in gifts. They stress the need to make clients feel special and appreciated, ultimately building strong relationships that lead to repeat business and enthusiastic referrals.
The challenges of starting and scaling a business
The podcast delves into the challenges faced when starting and scaling a business. The hosts discuss the initial excitement and momentum of launching a company, but also the subsequent need to establish a solid foundation and systems for growth. They highlight the importance of building a team that shares the company's vision and values, ensuring reliability and accountability. The hosts also emphasize the need for continuous adaptation and adjustment as the business evolves, addressing hurdles and refining strategies along the way.
The significance of goal-setting and operational strategies
The podcast emphasizes the value of goal-setting and implementing operational strategies. The hosts discuss the process of establishing clear objectives and utilizing an operational system to measure progress and drive success. They highlight the importance of building a reliable and effective team, focusing on accountability and completion rates. The hosts stress the need for tight project management and a dependable team that can be trusted to execute tasks without constant follow-up. They underscore the power of having a cohesive team that contributes to the overall growth and success of the business.
Real estate gifting is not just something you do as a courtesy. It’s an art that can completely transform your business and spread your name further than you can imagine.
That’s what happened to Jay O’Brien when he got serious about the art of real estate gifting. He realized that although his reviews were all good, nothing about them stood out from the sea of sameness. It was only when he dove into gifting that his business exploded.
Gifting showed such powerful results that he teamed up with Jeff Jackel to form a company that is now the No. 1 name in real estate gifting – Client Giant.
In this episode of the podcast, I talk with Jay and Jeff about their top dos and don’ts and how to use the art of real estate gifting to generate referrals.
Watch or listen, right here!
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